The challenge
The store received orders through three different channels (website, WhatsApp, and marketplace) with no integration between them. The team manually updated inventory in spreadsheets, causing delays, confirmation errors, and customers going hours without a response.
The solution
We built an integration hub connecting the e-commerce platform, inventory spreadsheet, and WhatsApp Business API. Each confirmed order triggers an automatic sequence: updates stock, confirms with the customer via WhatsApp, and logs to the spreadsheet — no human intervention needed.
Results
- →Eliminated 3h/day of manual update work
- →94% reduction in order confirmation errors
- →Customer response time: from 2–4h to under 2 minutes
- →Real-time inventory sync across all channels
Technologies used
WhatsApp Business API
Make (Integromat)
Google Sheets
Custom Webhook
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